Aura is an Amazon repricer that uses advanced technology like artificial intelligence and machine learning to adjust the price of your FBA or FBM listings so that you remain competitive, in other words, Aura increases your chances of getting the buybox and therefore make sales.

How does the Aura repricing tool help me to get the Amazon buy box?

Although nobody knows for sure what is the exact formula used by Amazon to assign the buy box to specific vendors, it's well known that price is likely the most important factor.

By staying competitive you drastically increase your chances of getting the buy box and therefore making sales. According to studies, more than 80% of customers use the Amazon buy box to make their purchases, so, no buy box equals no sales.

You can stay on top of your repricing strategy without spending countless hours in your Amazon Seller Account, simply get the Go Aura Repricing tool, set it up according to your business needs and let the software make automated pricing changes based on the strategy you selected. With Aura you can manage up to 50,000 SKUs.

Below you can see the different metrics you can adjust on a per product basis. Ok not our best SKU but it's just for illustration purposes 🙂


Which Amazon marketplaces is Aura compatible with?

At this moment, Aura is available for the following marketplaces:


How to use the Aura Repricer?

Look at this video to see how easy it is to put your pricing in auto-pilot with Aura

Ready to start your Aura repricer FREE trial?

New customers can use Aura's 14 days free trial to drive test the product without any risk, click here to start repricing the smart way.

This is a great way to test this Amazon tool without risking your money, 14 days is plenty of time to test if the automated repricer is a good fit for your business. If you have a large number of listings, we recommend to only choose a handful of items to test drive Aura, this way to can check the performance of those listing easily.

Pricing of the Aura Repricer

At this moment Aura offers a monthly plan for $97, or you can choose the annual plan and save 20%, you end up paying $77 per month when billed annually. Here you can see their current pricing.

Remember, this is an investment in your business. Not having the right pricing tool probably means losing thousands of dollars to competitors that are ahead of the game when it comes to adjusting prices.

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